As online professionals and entrepreneurs, you know that collecting information on visitors to your (or your client’s) website can help tailor goods and services. It offers insight that previously could only be gathered through expensive research. Today, though, data collection can be easy and inexpensive.
As professionals in the online world, often we’re expected to know all of the rules and regulations when it comes to what a company can and cannot collect or do with the information that is collected. Marketing wants to collect certain information and use it as a competitive advantage, but the company as a whole may want to convey a different sense of privacy, which creates internal conflict.
Privacy and personal data collection are areas where consulting with legal counsel may be necessary if your industry is regulated or if you want to be very aggressive with the data collected. The collection methods also need to be confirmed with the IT professionals who create the back-end tools.
In addition, following the policy set forth is imperative so there is no risk of sanctions. This is why having a policy custom-tailored will always be better than using a stock policy or cutting and pasting from what you find on the Internet.
WHAT DOES THE FTC DO WITH YOUR PERSONAL INFORMATION?
Federal law requires us to tell you how we collect, use, share, and protect your personal information. Federal law also limits how we can use your personal information. Protecting the privacy and security of consumers’ personal information is very important to us. Please read this notice carefully to understand what we do with the personal information we collect both online and offline.
When you contact us to help you with a problem, any personal information you provide is voluntary. We collect and use only the minimum information necessary to respond to your concerns and conduct investigations. In most cases, we collect limited personal information, such as name, address, telephone number, or email address. In limited cases, depending on the nature of your request or of our law enforcement investigations, we also may collect other personal information such as Social Security numbers, account numbers, or mortgage or health information.
WHEN DO WE COLLECT PERSONAL INFORMATION?
When you contact us…
- to order publications, obtain redress, or register for the National Do Not Call Registry.
- to file a complaint or seek help for possible consumer fraud or identity theft.
- to file a public comment or participate in a rulemaking, workshop, or community engagement project.
When we contact you…
- to ask if you will participate in a consumer survey.
- to provide information in response to a subpoena or other legal process.
When we contact others…
- to collect information about potential victims when we investigate possible law violations.
WHERE DOES YOUR INFORMATION GO?
Within the FTC…
- we contact consumers to further our law enforcement investigations.
- our contractors use your information when they perform certain services, such as operating the National Do Not Call Registry or our Consumer Response Center, processing redress claims, or fulfilling your order for publications.
To other government agencies (federal, state, local, international)…
- we work with our partners to investigate complaints, coordinate law enforcement investigations, cooperate with oversight investigations, or follow up on ID theft reports.
To others outside government…
- we post public comments and transcripts, including names, state of residence, and other non-confidential information, on the FTC website in a rulemaking, workshop, blog, or other public FTC proceeding.
- we provide information to credit bureaus for complaints about consumer fraud, ID theft, or credit reports.
- we provide only your phone number to telemarketers to enforce the National Do Not Call Registry.
- we provide information to businesses or individuals in response to court orders, subpoenas, or Freedom of Information Act requests, or to resolve complaints.
ADDITIONAL FTC PRIVACY-RELATED INFORMATION
- FTC Website Policy
- FTC Use of Third-Party Services & Websites
- FTC Social Media Accounts
- FTC Privacy Impact Assessments
PRIVACY ACT INFORMATION
The FTC’s Privacy Act rules – including our procedures, timelines, and instructions for submitting Privacy Act requests, and a list of FTC systems of records that are exempt from the Act’s requirements – are published at 16 C.F.R. 4.13.
- List of FTC Privacy Act Systems of Records
- For more information about making a Privacy Act request, visit our FOIA request page or use our online request form.
Write to the FTC’s Chief Privacy Officer:
Katherine Race Brin
Federal Trade Commission
600 Pennsylvania Ave., NW, H-444
Washington, DC 20580
firstname.lastname@example.org(link sends e-mail)
QUESTIONS ABOUT IDENTITY THEFT & ONLINE ISSUES
Visit ftc.gov/idtheft to learn about the crime of identity theft, including detailed information to help you deter, detect, and defend against it.
Visit OnGuardOnline to learn how to be on guard against Internet fraud, secure your computer, and protect your personal information.
QUESTIONS ABOUT OTHER ISSUES
Visit our Contact Us page to find email, phone, and mail contact information and links to our secure online complaint forms.
FREQUENTLY ASKED QUESTIONS
- Personal Information
- Doing Business With The FTC
- Children’s Information
- Collection of Information
- Information Review
- Use of Personal Information
- Protect Personal Information
- Leaving the FTC Website
- Third Party Services
Article from https://www.ftc.gov/site-inf ormation/privacy-policy