SEO / Search Engine Optimization
ARE YOU GUILTY OF THIS?
OLD TIME, OUTDATED MARKETING
Search Engine Optimization VS THE YELLOW PAGES
Search Engine Optimization / SEO combined with search engines and the Internet is the modern day yellow pages. Twenty years ago, businesses would not have thought about starting a business without a yellow pages ad. So why would a business starting up today consider starting a business without Search Engine Optimization, also known as SEO? Unlike the yellow pages that separated the big businesses from the small one man shop, Search Engine Optimization / SEO can even the playing field. The small business no longer has to fall in line behind big businesses with a huge budget for six pages of yellow page ads. Now, the small business can have a very small marketing budget and do business all over the country, and even internationally. The yellow pages are no longer the big power they once were.
In 2008, Bill Gates said that in five years, the Yellow Pages would be dead; deceased; alive no more. And so it is. Sure the physical book is around, still being delivered, but is it working for the businesses who are paying $5,000 to $25,000 per year?
In a nutshell, NO. Ads in the yellow pages do NOT work any more.
Recent statistics have shown that over 80% of consumers have not opened a Yellow Pages in the last 12 months. For those under 30, over 95% have not opened a Yellow Pages in the last 12 months, and statistics show that less than 25% of those under 30 even know what the Yellow Pages are.
To make matters worse, most cities have more than one yellow page book. Are businesses supposed to throw their money away on every yellow page book that comes out? That is what most businesses do. Many new car dealers spend hundreds of thousands of dollars per year on marketing but they do not usually have yellow page ads any more. Why is that? Because they don’t work. I did some research and found that most new car dealers, probably the biggest spenders of marketing dollars, no longer advertise in yellow pages. Why is that? There is only one reason. Because they no longer work. They don’t get the results they used to get. A majority of them spend a big percentage their marketing budget online. What is happening at new car dealers today? They are setting record profits. They are having such success with online marketing that many of them have their own online marketing department. Those that don’t have their efforts out sourced to places such as SEO.
Think about this, if you are running a yellow page ad and you move or change your phone number or want to cancel or change a coupon what happens? You are completely stuck with your original ad for one year, until the new phone book comes out. If you move, that means your ad is sending people to a place that you are no longer at. What happens if business slows down and your budget is really tight? Can you cancel so you can preserve your money? Not hardly.
You are stuck paying for that ad month after month after month. If you do have to cancel, you will be out of business because your phone will also get disconnected. On the other hand, on the search engines such as google, with the right Search Engine Optimization / SEO, you can spend very little money and be ahead of the big boys. You can out rank them and get the most calls. Think about this; if there were only 10 ads in the yellow pages and you had the biggest ad, who would get the most business? All you have to do is use the right SEO Company and you will be overwhelmed with business.
Yellow Pages is not a good place to invest your money. At least, not if you want a good return on your investment. Not if you want to stay in business for the long term.
Search Engine Optimization is where businesses need to invest their money. Not only is SEO, experts at search engine optimization, but they are also experts at web design, web site building, designing and creating logos, driving traffic to businesses and much, much more. SEO does one thing nobody else does that we are aware of, we make sure that web sites are legally set up. According to the Federal Trade Commission (FTC), most web sites are not set up with what they need to be totally legal. We fix that. We make sure web sites are legally set up.
Even yellow pages are moving online and what do they depend on when that happens? They count on Search Engine Optimization.
If SEO is good enough for the yellow pages, shouldn’t it be good enough for you? Isn’t it time for you to use Search Engine Optimization to get your business on the first page of google?
Search Engine Optimization VS NEWSPAPER ADS
NEWSPAPERS are still around but most of them are going online with the news.
Because that’s where the people are. Unfortunately for advertisers, fewer people than ever read a physical newspaper, and those that do ignore the advertising , except for maybe the coupons, but those are being utilized less than ever. People are online now and with their busy lives, they would rather get their news (and most other things) from the internet. On the internet, few things are more important than search engines and no search engine is more powerful than google. It even is in the dictionary with it’s own term now; google it. That is why it is so important to find a good SEO company. For no advertising costs, a good Search Engine Optimization Company can get you on the first page of google and other search engines and generate an incredible amount of customers to your business. Can newspapers do that for no advertising costs?
Physical newspapers just don’t have the importance that they once had. At the turn of the century (not this one, the previous one) in the early 1900’s (of course the printing press came out much sooner), everyone depended on local newspapers for their news. There was no such thing as the television or radio and there was not a national newspaper such as the USA Today. In less than 100 years we went from the horse and buggy and newspapers that were only a few pages and a few ads to flying to Mars and beyond and instantaneous communication and instant news delivered as it happens. Why would anyone wait until tomorrow to read the news when they can hop on the internet and get news as it happens? Why would a consumer wait until tomorrow to find a special offer when they can go to google or another search engine and find the best deal in the world NOW? That is the exact reason you want to find the best SEO and get ranked on the search engines.
The internet came to life and the part it plays in the news and in getting the word out about businesses can not be overstated. Now, small businesses are no longer limited to their local area/city. They can start a business out of their garage or apartment and build a business internationally and be worth BILLIONS in a matter of a few years, or less.. That is the way companies such as Apple Computer and Air BNB started out. Would that have been possible before the internet? Nobody did it to the extent of some of the companies that started out in the last couple years that are worth billions in a few years. Today, the one thing that can enable a small business working in a spare bedroom to compete with the multi-national giants is being ranked on the first page of the search engines such as google, yahoo, and bing. A small business can work with a Search Engine Optimization company, get ranked on the first page of google, and do more business than the big companies. The search engines don’t say “I’m not going to put you on the first page of google because you are working out of a spare bedroom.” All they want to know is “Are you a relevant business?” And if you are, you can be on the first page right along side the big boys. Many times, even ahead of the big companies because google places an emphasis on “LOCAL SEARCH,” and that is where you come in, if you have SEO working for you. We specialize in local search but we also do national search rankings.
Many newspapers are dying or getting bought out. Consolidation and change is the only way to survive. Those newspapers that don’t change and come in to the 21st century and the internet will fail. It is no different for small businesses. Those businesses that tie their fortunes and success to a failing medium such as newspaper ads will find themselves out of business or barely hanging on. Maybe not all of them but many. The biggest advertisers in newspapers is car dealers but little by little, they are moving more and more of their marketing budget to online resources.
WHY SEARCH ENGINE OPTIMIZATION(SEO)?
BUSINESSES that don’t change and come in to the 21st century risk business failure. 30 years ago, even 15 years ago, if someone started a business and did not get a listing in the phone book, how long would they have stayed in business, if people we’re unable to find them? People would have thought they were not very smart business owners. They would have been thought to be crazy. They would have been expected to fail. The yellow pages were the “GO TO” place to be found. Not any more. Now, the same thing is said about search engines. How do you compete against the competition in the yellow pages? By buying bigger and bigger ads and more ads? Then your competition does the same thing and so you spend more money and buy more ads. It can be a never ending cycle if you let it. Then, many cities have more than one yellow pages. How many competing yellow pages are you going to get ads in? It could be a never ending cycle. Today, it makes much more sense to have Search Engine Optimization get you on the first page of the search engines.
The Internet is the Yellow Pages of Today
If you aren’t on the internet, your chance of success is very limited. But it takes more than being online. You must be found and the best way to be found is with SEO. It is necessary to be on the first page of the search engines, most importantly, google. That means when someone types in a search keyword such as”Divorce Attorney in Oklahoma City,” your web site shows up on page one. It is not unusual for a keyword to be typed in tens of thousands, even hundreds of thousands of times per month. Don’t you want some of that traffic? Most searchers don’t go past the listings on page one. So how do you win in the internet age? You win by being on the first page of google for as many keywords as possible. You win by letting SEO get you on the first page of google. The money many businesses spend on the yellow pages, a lot less can be spent on and literally double, triple, and even quadruple your business.
If you want your business to be ranked at the first page of Google, call SEO, email us, or fill out the contact form.